Unilever’s UAE Sustainability Initiative Spurs 12% Sales Uplift, Strengthens Consumer Support for Green Choices
United Arab Emirates, 04March 2025: Unilever’s UAE mangrove restoration campaign, ‘A Great Deal for Everyone’, has deliveredmeasurable impact, driving a 12% uplift in sales. Sustainability remains a priority for consumers, but a long-standing value-action gap persists.Unilever’s campaign sought to address this gap by making sustainability easier, more accessible, and rewarding. Partnering with LuLu Group, Mastercard, … Read more