Luxury real estate firm strengthens leadership team to expand its footprint in Dubai’s high-end property market
Dubai, UAE – Reality TV star and luxury real estate expert Safa Siddiqui has been appointed CEO and partner of Decisive Living, a premier Dubai-based real estate firm specializing in high-end properties. Best known for her role on the hit Netflix series Dubai Bling, Siddiqui brings over eight years of experience in luxury real estate to the role, marking her return to the industry after a hiatus in 2019.
Siddiqui’s appointment comes at a pivotal moment as Decisive Living looks to position itself as a leading player in Dubai’s competitive luxury property sector. Partnering with Dyuti Parruck, widely recognized as “Mr. Golden Visa,” Siddiqui aims to capitalize on Dubai’s growing appeal as a global hub for business, investment, and lifestyle.
“I am thrilled to return to the real estate world, especially in a city that continues to set new standards for luxury living,” said Siddiqui. “My goal is to leverage my experience, network, and passion for Dubai to ensure Decisive Living becomes synonymous with excellence in the luxury property market.”
Decisive Living operates as part of the Decisive Group, an integrated ecosystem of companies offering a wide range of services. This includes Decisive Zone, which provides business setup, residency solutions, golden visa processing, and corporate services, and Decisive Stay, specializing in short-term rental management catering to Dubai’s booming tourism market.
Under Siddiqui’s leadership, Decisive Living will focus on offering exclusive property opportunities for high-net-worth individuals while providing seamless support through its sister companies. The firm’s unique approach aligns with Dubai’s ambitious vision, championed by H.H. Sheikh Mohammed bin Rashid Al Maktoum, to establish the city as a global leader in luxury living and investment.
“Dubai’s real estate market is evolving rapidly, driven by a surge in international investors and a demand for premium properties,” said Dyuti Parruck. “Safa’s expertise and reputation in the luxury sector are invaluable as we work to redefine high-end real estate services in Dubai.”
Siddiqui’s track record includes managing multimillion-dollar transactions and cultivating relationships with an elite client base. Her experience, coupled with Parruck’s innovative strategies, will enable Decisive Living to deliver unparalleled value to clients seeking the finest properties in Dubai.
The company’s integrated model also offers unique advantages to investors, such as streamlined golden visa processing through Decisive Zone and high-yield property management solutions via Decisive Stay. This synergy reflects Dubai’s overarching strategy to attract global talent and investors while enhancing its reputation as a luxury lifestyle destination.
With Siddiqui at the helm, Decisive Living is set to play a key role in shaping the future of luxury real estate in Dubai, a city that continues to redefine global standards of elegance, innovation, and opportunity.
“Dubai’s appeal is universal, and the city’s transformation over the years is nothing short of extraordinary,” Siddiqui added. “I’m honored to be part of this journey, leading a team committed to excellence and innovation in one of the most dynamic real estate markets in the world.”