UsingtheIndianfamilyfavourite–agroupchat–theBollywoodPowerhouse brings to life an unforgettable vacation in Abu Dhabi
Abu Dhabi, UAE – 13 February 2025: Bollywood Powerhouse Ranveer Singh sparks family vacation excitement in Experience Abu Dhabi’s vibrant new brand film “Family Holiday Dhamaal“, capturing the energy and fun of families planning trips through WhatsAppgroupsbuzzingwithforwards,GIFs, and playful banter.
“Abu Dhabi has always been one of my favourite destinations and I’mexcited to be working with Experience Abu Dhabi again – it’s a place that feels like home but offers something new for everyone in the family to see, do and discover,” said Singh. “From the incredible attractions to the warm Emirati hospitality, it’s a place where families are not just visitors, but are truly welcomed as guests. And with Abu Dhabi’s incredible culinary scene, I’ve even found a spot that serves homely delicacies just like my mother’s—a speciality that make this city a food lover’s paradise.”
Withhissignature charm, Singh perfectly captures the appeal of Abu Dhabi on his family adventure. As the chief holiday orchestrator, in the campaign Singh is seen managing the many personalities in his energetic, relatable family – from the Chachi, Dada and Mama to the Bua – and all their quirky opinions, including where the best shopping is, the must-visit restaurants and the thrilling activities that will make their holiday unforgettable.
Delightfully, each character’s vacation dreams cometrueasweseethefamily exploringAbu Dhabi – shopping at the Gold Souk, feasting on traditional Indian food at a five-star buffet, and wandering through Warner Bros. World Abu Dhabi. With every member’s craving satiated, the film shows viewers the endless experiences available to visitors in thecity.Nomatterthe age or interest, there’s something for all the family in Abu Dhabi!
Bring your family WhatsApp groups to life and take a page out of Bollywood superstar Ranveer Singh’s book to rally the family together and explore Abu Dhabi, a destination that offer exciting, inspiring and restorative experiences for the whole family to discover at their own pace.
If you’re looking for inspiration to book your next holiday, watch the film here: https://www.youtube.com/watch?v=RPvTJcMfjKQ
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AbouttheDepartmentofCultureandTourism–Abu Dhabi:
The Department of Culture and Tourism – AbuDhabi(DCTAbuDhabi)drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions.
By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT AbuDhabistrivestounite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’sstatusasaplaceofauthenticity, innovation, and unparalleled experiences, represented by its living traditionsof hospitality, pioneering initiatives and creative thought.
For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae MediaContact:MinaKiwanonmina.kiwan@ogilvy.com