Dubai,UAE–09.06.2025-OneGroup,aglobalrealestatepowerhouse,hasofficiallyentered theUAEdevelopmentmarketwiththelaunchofELEVATE,avisionarynewbranddedicatedto lifestyle-centric real estate development that reflects a complete philosophy of luxury living.
ELEVATE’s journey in the UAE will begin with a flagship branded beachfront development. Whilefulldetailsremainunderwraps,thehighlyanticipatedprojectissettoberevealedinthe coming weeks and is expected to set a new benchmark for luxury living in the region.
Commenting on the launch, Zeeshaan Shah, Chairman of One Group, said: “I’m thrilled to officially begin our development journey in the UAE. I started my career in this extraordinary country18yearsago,andwitnessingitsincredibletransformationhasbeendeeplyinspiring. Today,theUAEstandsasaglobalbenchmarkforlifestyle,ambition,andopportunity—atrue reflection of the vision and dedication of its great leadership.”
With a 15-year track record and a presence across three continents, One Group has facilitated more than $2.5 billion in global real estate transactions, with a portfolio of over 3,000 units completed and under development. The launch of ELEVATE marks the Group’s mostambitiousregionalexpansiontodate,withadevelopmentpipelineexceeding$1billion scheduled to roll out over the next 12 months.
Shahadded:“Ineverymarketweenter,weforgeourownpath—notbyfollowingtrends,butby introducing a distinct, lifestyle-led approach to design and development. At its core, great real estate isn’t just about space—it’s about creating a way of life. Our focus is on crafting environmentsthatelevateeverydaylivingbyintegratingcommunity,connection,wellness,and meaningful experiences.”
ELEVATE envisions success as something that transcends material wealth, offering a holistic lifestylerootedintimelessdesign,intentionalliving,andemotionalwell-being.Itsdevelopments are thoughtfully conceived to promote balance and vitality, allowing residents to experience each day with effortless grace and purpose.
EveryELEVATEdestinationwillbestrategicallylocatedtobothinspireandenergize,attractinga communityofindividualswhovaluerefinement,authenticity,andmeaningfulexperiencesasthe truehallmarksofsuccess.Thebrandisalreadyinadvanceddiscussionswithgloballyrenowned hospitality and lifestyle names to co-create branded residences—an increasingly sought-after segment that merges luxury living with elevated service and investment value.
Designedtooutperformtraditionalluxuryassets,ELEVATEresidenceswillofferhotel-grade amenities with the privacy and exclusivity of home. This unique positioning appeals to both
end-usersandsophisticatedinvestorsseekinglong-termappreciationandhigh-yieldpotentialin the region’s booming real estate market.
The brand’s inaugural project—a branded beachfront development—is expected to be announced soon, in collaboration with a leading global hospitality operator. This upcoming launchwillmarkthefirststepinELEVATE’sjourneytoredefineluxurylivingintheUAEand beyond.
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AboutELEVATE
AtELEVATE,wecreatemorethanhomes—wedesignenvironmentsthatreflectanenlightened wayofbeing.Forthosewhounderstandthatsuccessisalifestyle,andseekharmonybetween mind, body, and soul, our spaces are crafted to support intentional living and meaningful connection.
AboutOneGroup
One Group is a global real estate investment and development firm with a transaction record exceeding$2.5billion.Itsportfolioincludesindustry-leadingsubsidiariessuchasOneHomes, One Investments, and One Capital, with a specialization in high-value, design-forward developments in the UK and international markets.
Website:www.liveelevated.com